ONLY is a Danish fashion brand targeting girls between 15 and 25. They wanted to manifest the product DNA of the brand, interacting directly with consumers and making it easy for them to buy, like, pin, tweet and create more traffic to the website. ‘The Liberation’ is an online interactive film experience and the world’s first on-demand video retail environment. The campaign spread to thousands of sites and blogs, increasing traffic to only.com by over 500%.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.