• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content

Award: Graphite Pencil

Graphite Pencil / Digital Design / Digital Design / 2013

We created over 14 hours of moving image content for the London 2012 Olympic and Paralympic Opening and Closing Ceremonies. This was made possible after an intensive period of creative and technical research and development for the 70,500 LED paddles attached to each seat in the Olympic Stadium. The production and implementation required close collaboration with 59 Productions, Treatment Studio and the LOCOG Ceremonies AV team led by Justine Catterall. The resulting immersive experience extended the visual canvas from the field of play up into the stadium audience, making it part of the show and enhancing the broadcast spectacle.

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