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Your Everyday Drive

Award: Wood Pencil

Wood Pencil / Digital Design / Websites / 2013

The Toyota Prius Plug-in Hybrid website takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference to our everyday drive. Using the latest Google Chrome technology, the captivating experience asks visitors to input the start and end address of an everyday journey they make. It then creates a simulation of their route by cleverly stitching Google Streetview and Maps information together, while simultaneously calculating fuel economy, carbon dioxide emissions and range statistics.

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