The Society of Good Taste
Award: Wood Pencil
Wood Pencil / Digital Advertising / Use of Social Media / 2013
Grey Poupon has always preferred quality over quantity. So we launched ‘The Society of Good Taste’ app – the first facebook page that deletes fans who do not exemplify good taste. To determine those most worthy, the society scanned prospective fans’ facebook profiles for check-ins, status updates, grammar and spelling. If a fan proved to be classy enough, they would be accepted. If not, the society would be forced to remove their ‘Like’ and point them to the nearest finishing school.
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