Gang Up For Good
Award: Wood Pencil
Wood Pencil / Digital Advertising / Use of Social Media / 2013
We created an anti- bully kit for schools, with goodies that imparted important life lessons. It ended with blue nail polish and a pledge against bullying driving girls to meanstinks.com. There they could find thousands of tips from a community of 1.2 million supporters.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.