Mariachi
Award: Wood Pencil
Wood Pencil / Digital Advertising / Use of Social Media / 2013
To make English parties better you need to add a bit of the Mexican flavour of Doritos. We launched a band ‘Mariachi Doritos’ that brought Mexican fun to parties everywhere by playing Mariachi versions of tired English classics. Through the brand’s facebook page you could book them for a live gig at your party or for a virtual gig over the web. In effect it was the first ever facebook tour. We did 70 gigs in all, and thanked the party host with a bespoke Mariachi song composed from their facebook profile.
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