• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…


Award: Wood Pencil

Wood Pencil / Digital Advertising / Use of Social Media / 2013

To make English parties better you need to add a bit of the Mexican flavour of Doritos. We launched a band ‘Mariachi Doritos’ that brought Mexican fun to parties everywhere by playing Mariachi versions of tired English classics. Through the brand’s facebook page you could book them for a live gig at your party or for a virtual gig over the web. In effect it was the first ever facebook tour. We did 70 gigs in all, and thanked the party host with a bespoke Mariachi song composed from their facebook profile.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again