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Build With Chrome

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Campaign Sites / 2013

‘Build with Chrome’ is the world’s biggest Lego set, a mash-up of Google Maps and Lego bricks, that lets you build anywhere in Australia or New Zealand. It demonstrates the power of the Chrome browser and its support for rich, interactive 3D through Web Graphics Library. The site received over 500,000 visitors within 48 hours, spending the equivalent of over four years building, all before any paid media. Nearly a year on, people continue to build online.

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