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Dumb Ways to Die

Award: Yellow Pencil

Yellow Pencil / Digital Advertising / Web Films / 2013

This catchy little music video epitomises client bravery. Not only did it demonstrate the client’s product killing the client’s customers, it did so without mentioning the client’s brand until the very last breath. A marvellous piece of marketing is the result. As is close to 40 million YouTube views in the first month.

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