iQ Street View
Award: Wood Pencil
Wood Pencil / Digital Advertising / Integrated Digital Campaigns / 2013
The Toyota iQ completed Google Street View in Belgium by filming all the streets Google couldn’t get into. A PR strategy and making-of video led people to our version of the street view site. There people could tag their streets to invite the street view crew. When their street was filmed, a direct mailing was sent to all people living in the street with a promotional message and an invite to check out their street on iQstreetview.be.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.