• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Digital Creativity Guidebook

Award: Wood Pencil

Wood Pencil / Crafts for Design / Animation & Illustration for Websites & Digital Design / 2013

This interactive pop up book was created to inspire creative professionals with Google’s products. Each page of the site displays a beautiful, illustrated metaphor for one of Google’s flagship products and services. Navigating through the book reveals complex folding and unfolding interactive elements. Each prop was thought through carefully and designed to fold away in and around dozens of other elements that together make up a single scene. The compositions and transitions were based on real paper folding mechanics to capture the natural and delicate charm of traditional children’s pop up books.

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