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Now is Better

Award: Yellow Pencil

Yellow Pencil / Crafts for Design / Typography for Design / 2013

‘Now is Better’ is a series of typographic animations produced for The Happy Show exhibition at the Institute of Contemporary Art in Philadelphia. ‘Now is Better’ expresses the sentiment that now is the best time to be alive. Indeed, this is the first time in history that large parts of the world population can be in charge of their own destiny. Research also shows that crime – death by the hand of another man – actually decreased in every single century over the last 2000 years. ‘Now is better’ was created with various materials such as eggs, fish tanks, coffee, and sugar cubes. Typography was captured entirely on camera, with no part of the animation created digitally.

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