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Award: Wood Pencil

Wood Pencil / Crafts for Design / Photography for Design / 2013

Swiss shopping centre Shoppyland has had its iconic duck logo since it opened 35 years ago. Over the years, the logo has been used under different guises for various ads and giveaways. Designing the Shoppyland jubilee book was a great opportunity to restage the logo in a new way. To show its versatility, the different ads and giveaways were photographed once again. We invited more than 30 photographers to shoot the campaign subject in their own style, in order to create a unique chronicle of the different faces of the brand.

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