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Dumb Ways to Die

Award: Graphite Pencil

Graphite Pencil / Crafts for Advertising / Animation & Illustration for Digital Advertising / 2013

The internet needs feeding. And when you feed it what it wants, it becomes your friend. The ‘Dumb Ways to Die’ Tumblr site generated huge and immediate viral effect, pushing the campaign onto the front page of the front page of the internet, Reddit.

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