Axe Anarchy
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2013
This is a press campaign to promote the new Axe Anarchy variants ‘For Him’ and ‘For Her’. The campaign depicts a world where attraction reigns and chaos ensues. Shot by Jean- Yves Lemoigne in his trademark colour-rich, hyper-real style, the executions show the moment just before increasingly crazed behaviour causes utter mayhem.
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