• Loading…

Corgis

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2013

Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee jar by playing on the ‘Love it or hate it’ slogan with the Queen’s corgis. The outdoor poster ad featured a twist on the Royal Crest with a pair of corgis reacting to the Marmite and a crown-like rack of toast. The slogan ‘One either loves it or one hates it’ completes the design, adding a royal twist to Marmite’s traditional message. The campaign, which went live on poster sites outside major supermarkets, also benefited from print advertising, experiential activity and digital support.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again