Marmite launched a nationwide outdoor campaign to showcase the limited edition ‘Ma’amite’ Jubilee jar by playing on the ‘Love it or hate it’ slogan with the Queen’s corgis. The outdoor poster ad featured a twist on the Royal Crest with a pair of corgis reacting to the Marmite and a crown-like rack of toast. The slogan ‘One either loves it or one hates it’ completes the design, adding a royal twist to Marmite’s traditional message. The campaign, which went live on poster sites outside major supermarkets, also benefited from print advertising, experiential activity and digital support.
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