• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Ultimate Pencil

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Illustration for Advertising / 2013

In an era of digital advancement where there is an ever-decreasing use of pencils for communication, our brief was to create corporate brand advertising featuring the Mars Lumograph, a product that goes back to STAeDTLeR’s very origins. We produced two very detailed drawings using only the STAeDTLeR pencil to create a level of appeal that exceeds any photography. Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a very old man communicated the ability to portray life.

  • The Ultimate Pencil

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again