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Award: Yellow Pencil

Yellow Pencil / Branding / Digital Brand Expression / 2013

Nike has always stood for one principle: empowering athletes to reach their full potential. However, online Nike had over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with ecommerce, and visitors often were unable to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem streamlining products, services, and brand inspiration, all under one roof. The new nike.com is based on athletes’ behaviours, both on and offline.

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