Hyundai Motor Group - Vision Hall
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2013
We were invited by the Hyundai Motor Group to create a series of video artworks for the world’s highest resolution screen. The films had to simply ‘inspire’ – allowing leaders, engineers, scientists, workers and designers to learn, think and collaborate in new ways. The films mix a myriad of animation styles and live action, building upon Universal Everything’s trademark ethos of ‘maximum innovation’. Abstraction is pitted against familiarity to engage all types of viewer, while themes such as nature, technology and man’s relationship with them feature heavily.
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