The V Motion Project
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2013
In April 2012, V Energy Drink assembled a team and challenged them to create a piece of music using only the body’s movement. ‘The V Motion Project’ was born. The team developed a piece of technology, combining motion tracking and audio production software, to transform the body’s movements into sounds. On 16 June, The V Motion Project showcased the new technology with an unexpected live event in downtown Auckland. The entire project was filmed to create a series of webisodes, TV ads and a music video. The project culminated in a number one hit single on iTunes.
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