• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

The V Motion Project

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2013

In April 2012, V Energy Drink assembled a team and challenged them to create a piece of music using only the body’s movement. ‘The V Motion Project’ was born. The team developed a piece of technology, combining motion tracking and audio production software, to transform the body’s movements into sounds. On 16 June, The V Motion Project showcased the new technology with an unexpected live event in downtown Auckland. The entire project was filmed to create a series of webisodes, TV ads and a music video. The project culminated in a number one hit single on iTunes.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again