adidas: Take the Stage
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print / 2013
In the UK’s largest print advertising deal, we commissioned illustrations for 17 cover wraps of London newspaper Metro, one for each day of the London 2012 Olympic Games. They were part of the adidas ‘Take the Stage’ campaign. The acclaimed campaign was later extended to include T-shirts and commemorative illustrations, and was used in adidas print advertising.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.