Keep up to date with D&AD news, interviews and case studies.

  • Loading…

adidas: Take the Stage

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Print / 2013

In the UK’s largest print advertising deal, we commissioned illustrations for 17 cover wraps of London newspaper Metro, one for each day of the London 2012 Olympic Games. They were part of the adidas ‘Take the Stage’ campaign. The acclaimed campaign was later extended to include T-shirts and commemorative illustrations, and was used in adidas print advertising.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again