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adidas: Take the Stage

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Print / 2013

In the UK’s largest print advertising deal, we commissioned illustrations for 17 cover wraps of London newspaper Metro, one for each day of the London 2012 Olympic Games. They were part of the adidas ‘Take the Stage’ campaign. The acclaimed campaign was later extended to include T-shirts and commemorative illustrations, and was used in adidas print advertising.

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