• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…


Award: Graphite Pencil

Graphite Pencil / Branding / Branding Schemes/Large Business / 2013

Could a brand sum up what’s special about Shrewsbury? That was our brief. We came up with ‘The original one-off ’: a brand to showcase all the town’s one-offs, big (Darwin was born there) and small (you can get a great loaf of bread near the station). To make sure we involved local people, businesses and organisations, we did away with the usual top-down way of running projects like this and handed over the brand to everyone in the town. We created a toolkit with logos, typeface, taglines and tips, along with a ‘one-off ’ stamp that everyone could use – even with next to no budget.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again