• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Mama Shelter - No Two Mamas are Alike

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Medium Business / 2013

Mama Shelter is a rapidly growing hotel brand positioned as ‘affordable luxury’. The Mama way is an intriguing mix of friendliness and community, wrapped in style, eclecticism and a drop of surreal humour; qualities that are very much reflected in Mama’s brand identity and touchpoints. While the logo is used sparingly within hotels as not to over-brand, there is a wealth of ever changing visual surprise, wit and seductiveness across touchpoints, reminding guests that this is a creative experience to be treasured.

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