• Loading…

Mama Shelter - No Two Mamas are Alike

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Medium Business / 2013

Mama Shelter is a rapidly growing hotel brand positioned as ‘affordable luxury’. The Mama way is an intriguing mix of friendliness and community, wrapped in style, eclecticism and a drop of surreal humour; qualities that are very much reflected in Mama’s brand identity and touchpoints. While the logo is used sparingly within hotels as not to over-brand, there is a wealth of ever changing visual surprise, wit and seductiveness across touchpoints, reminding guests that this is a creative experience to be treasured.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again