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F. Ménard

Award: Wood Pencil

Wood Pencil / Branding / Branding Schemes/Medium Business / 2013

F. Ménard is a family business involved in the pork production trade. Its new identity draws from tradition and is inspired by the very first logo of this 50-year-old company, yet it displays a very modern look. The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority.

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