Silo Theatre Identity
Award: Graphite Pencil
Graphite Pencil / Branding / Branding Schemes/Small Business / 2013
The Silo logo mark was made by arranging the letters of the name to conjure an image of a face. As a symbol it references the Greek comedy and tragedy masks, which have become the universal symbol for theatre. The logo is a facial expression of surprise and shock, synonymous with the company’s ambition to perform challenging contemporary theatre. To launch the Silo 2012 season, a series of physical collages were constructed to hint at the underlying themes of each play. The art direction of the images references the soft forms of surrealism and the preoccupation with dismembered limbs.
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