• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dumb Ways to Die

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Digital Advertising / 2013

The internet needs feeding. And when you feed it what it wants, it becomes your friend. The ‘Dumb Ways to Die’Tumblr site generated huge and immediate viral effect, pushing the campaign onto the front page of the front page of the internet, Reddit.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again