• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Holiday Card

Award: Graphite Pencil

Graphite Pencil / Writing for Design / Writing for Design / 2012

‘Today I’m Feeling Turquoise’ is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods. The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents. ‘Today I’m Feeling Turquoise’ was produced by Pentagram as our 2011/12 holiday card – but it’s much more than that. It’s the first step on a journey to finally matching all the colours in the world with their corresponding moods.

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