The Toyota Prius is becoming a family. But what do we call them? Prii? Priuses? Prium? Who knows? To dive deep into the nature of the plural, we created an educational music video in partnership with animation house HunterGatherer and Skyrmish Music. The piece familiarised our audience with the complex nature of plurals; the plural of Prius being the subject of great debate. With this piece as a kick-off, we opened up the digital ballot boxes for our Prius fans to determine the official plural of Prius.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.