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Prius Goes Plural Intro Video

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2012

The Toyota Prius is becoming a family. But what do we call them? Prii? Priuses? Prium? Who knows? To dive deep into the nature of the plural, we created an educational music video in partnership with animation house HunterGatherer and Skyrmish Music. The piece familiarised our audience with the complex nature of plurals; the plural of Prius being the subject of great debate. With this piece as a kick-off, we opened up the digital ballot boxes for our Prius fans to determine the official plural of Prius.

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