• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Prius Goes Plural Intro Video

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2012

The Toyota Prius is becoming a family. But what do we call them? Prii? Priuses? Prium? Who knows? To dive deep into the nature of the plural, we created an educational music video in partnership with animation house HunterGatherer and Skyrmish Music. The piece familiarised our audience with the complex nature of plurals; the plural of Prius being the subject of great debate. With this piece as a kick-off, we opened up the digital ballot boxes for our Prius fans to determine the official plural of Prius.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again