Steve Back Logo
Wood Pencil / Typography / Typography for Design / 2012
Our client wanted an eye-catching visual to head up his new, self-promotional website. The brief was somewhat simple: ‘I'd like my name to be fun and playful.’ From what was quite a simple brief with many possible outcomes, we started to explore areas of childhood nostalgia. We eventually came to the solution of a brightly coloured jumping castle. We wanted the type to look fun enough to play on, so we made it interweaved and structurally quirky. We approached the design with the mindset that if we were to build this for real, it would actually work.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.