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The World Sheepdog Trials

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012

We wanted to create a spot that would show the extraordinary skill and control involved in sheepdog trials. After weeks of searching we eventually found an exceptionally talented handler and sheepdog team, who through years of unrelenting dedication and somewhat unorthodox training methods could get a sheep to perform a 360-degree somersault. Once we met their outrageous terms, both financial and on-set demands, we got them in a field, turned the camera on, two takes, job done.

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