• Loading…

History of America Promo

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012

When thinking about the history of the USA, we found out that our knowledge was very approximate and fuzzy. We were then just a step away from reversing the proposal, asking ourselves, what do they know about us? Hence the baseline: ‘Just because they know nothing about us, doesn't mean we shouldn't know anything about them.’ We shot people on the street in New York, and the answers we got were so funny and creative that we edited four promos. The whole series became a hit in France, ending up in many blogs and generating over 70,000 views – a lot for a channel with a 3.2 per cent market share.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again