• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…


Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012

The Pixel-maker is a format running on the new pop-culture orientated channel zdf.kultur. The programme content is about all sorts of games, including new computer games. Game-freaks can find their forum there, and lots of news about the game scene. We took the title of the format literally and created a pixel monster, which is ‘pixeling’ things. With a big latex hammer the Pixel-maker bangs on the objects of desire, which are immediately transformed into various big and colourful pixels. In the costume of the monster was one of luxlotusliner’s managing directors.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again