Pixelmacher
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012
The Pixel-maker is a format running on the new pop-culture orientated channel zdf.kultur. The programme content is about all sorts of games, including new computer games. Game-freaks can find their forum there, and lots of news about the game scene. We took the title of the format literally and created a pixel monster, which is ‘pixeling’ things. With a big latex hammer the Pixel-maker bangs on the objects of desire, which are immediately transformed into various big and colourful pixels. In the costume of the monster was one of luxlotusliner’s managing directors.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.