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Pixelmacher

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / TV Promotions & Programme Junctions / 2012

The Pixel-maker is a format running on the new pop-culture orientated channel zdf.kultur. The programme content is about all sorts of games, including new computer games. Game-freaks can find their forum there, and lots of news about the game scene. We took the title of the format literally and created a pixel monster, which is ‘pixeling’ things. With a big latex hammer the Pixel-maker bangs on the objects of desire, which are immediately transformed into various big and colourful pixels. In the costume of the monster was one of luxlotusliner’s managing directors.

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