• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Search for the World Series Baby

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / Multi Platform Branding & Promotions / 2012

Coming off the 2010 San Francisco Giants World Series victory, Comcast SportsNet asked us to develop a low-cost idea that leveraged the Giants’ big win to help build Comcast SportsNet Bay Area's online community. From this brief, the idea for the ‘Search for The World Championship Baby’ was born. We promoted our contest during Giants games with a 30-second spot and in-game mentions, along with creating a homepage on CSN's website. In total, 921 mothers-to-be entered our contest and on 1 August 2011, the official nine-month anniversary of the Giants victory, the winning baby was born.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again