To launch the new Cyber-shot with sweep panorama, we created a campaign that dramatised the true benefit of a camera that allows you to take panoramic pictures. In the ads, we see famous pictures and discover what was going on outside of the frame: funny stories that no one could see because the camera with which the picture was taken was not panoramic. The ads end with the conclusion that stories are better panoramic.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.