Water & Ink
Wood Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2012
To mark World Water Day, on 22 March 2011, SOLIDARITÉS INTERNATIONAL decided to roll out a campaign to build awareness of the scourge of undrinkable water. The campaign calls on journalists to spread awareness of this blight and appeal to readers to sign the petition. To evoke the silent and invisible threat of unhealthy water, we opted for a minimalist creative approach that is both visually appealing and surprising, using water and ink exclusively.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.