• Loading…

Water & Ink

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2012

To mark World Water Day, on 22 March 2011, SOLIDARITÉS INTERNATIONAL decided to roll out a campaign to build awareness of the scourge of undrinkable water. The campaign calls on journalists to spread awareness of this blight and appeal to readers to sign the petition. To evoke the silent and invisible threat of unhealthy water, we opted for a minimalist creative approach that is both visually appealing and surprising, using water and ink exclusively.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again