To mark World Water Day, on 22 March 2011, SOLIDARITÉS INTERNATIONAL decided to roll out a campaign to build awareness of the scourge of undrinkable water. The campaign calls on journalists to spread awareness of this blight and appeal to readers to sign the petition. To evoke the silent and invisible threat of unhealthy water, we opted for a minimalist creative approach that is both visually appealing and surprising, using water and ink exclusively.
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