The ad plays on the theme ‘the morning after the night before’. We see different women the morning after a big Christmas party, going home, trying to ignore the disapproving stares of the 8am commuters. We culminate with our ‘hero’ girl walking back to her flat doing more of a ‘stride of pride’. She clearly never made it home either, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high.
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