• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Fondation pour l'Enfance - 3 Generations

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 21-40 seconds / 2012

A little girl is doing her homework while having an afternoon snack. Suddenly, she unintentionally spills her fruit juice over the table. Her mother instantly gets upset and gives her a slap. She starts crying. Her grandmother, who witnessed the scene from the kitchen, looks petrified. She finally walks to her daughter (the little girl’s mother), gives her a hug and says sorry. The ad ends on the line: ‘Parents who beat were often beaten as children. Let’s educate without violence.’

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