Fondation pour l'Enfance - 3 Generations
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Cinema Commercials 21-40 seconds / 2012
A little girl is doing her homework while having an afternoon snack. Suddenly, she unintentionally spills her fruit juice over the table. Her mother instantly gets upset and gives her a slap. She starts crying. Her grandmother, who witnessed the scene from the kitchen, looks petrified. She finally walks to her daughter (the little girl’s mother), gives her a hug and says sorry. The ad ends on the line: ‘Parents who beat were often beaten as children. Let’s educate without violence.’
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.