Leila
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2012
This ad opens on a girl in a hospital gown walking onto the scene of an accident. She reaches the driver, who’s no longer alive, and lies down next to him. The ad illustrates a harsh reality: by not becoming an organ donor, you’re potentially taking another life with you when you die.
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