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Pump Up

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2012

This spot takes one of the most familiar sport chants in the world and applies it to the After Hours Athlete, albeit with a PUMA Social twist, adding reverence to late night accomplishments, and treating social athletes in a manner that puts them on par with other sports athletes. Because, let’s face it, karaoke can be hard.

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