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Before and After

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2012

This commercial pays homage to ace football player Ronaldo in his friendly farewell game playing for the Brazilian All-Star Team against Romania. The film shows how Ronaldo has been able to divide the world of football into two eras: before and after Ronaldo. In just 60 seconds we get the general picture of Ronaldo’s characteristic qualities, such as his fast and technical playing style, which has influenced thousands of new soccer players and rooters, creating an unprecedented aura of glory for Brazilian soccer.

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