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Expressen

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2012

Keeping an eye on powerful people makes them become less powerful. If tabloids like ‘Expressen’ didn’t exist, the abuse of power would be more widespread There would simply be less for state and business officials to be afraid of. In this ad, a group of powerful men decide to round off their meeting by visiting a porn club with tax payers’ money, but when they think about ‘Expressen’ they suddenly change their minds.

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