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Attention Assist Campaign

Award: Yellow Pencil

Yellow Pencil / Radio Advertising / Writing for Radio Advertising / 2012

Sometimes when you’re driving, your brain takes a little leave of absence from your body. Maybe it visits a beach or lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty feature that brings you back from your daydream to the very important task of driving. This work was also selected in the ‘Radio Advertising Campaigns’ category.

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