Toronto Crime Stoppers promotes the fact that individuals who provide tips remain anonymous. The validity of this claim was being questioned by the public. Research showed that our primary target felt asthough the tip line was not truly anonymous and feared being exposed to the police, or worse, to the offender. This radio campaign was created to address these concerns and demonstrate that the only person who should be fearful of a tip is the criminal.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.