• Loading…

Anytime: Audrey, Freda, Yameen

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2012

October 2011 was Breast Cancer Awareness Month in Malaysia. BFM 89.9 supported the larger initiative with this thought: since breast cancer can strike when least expected, can an awareness campaign also do the same? Our solution was to interrupt regular radio programming on the all-business channel BFM 89.9 with awareness messages, seamlessly delivered by newscasters or programme hosts themselves, read in exactly the same style as the news, daily updates or business coaching segments they were presenting.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again