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Sexidents

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2012

MTV wanted to remind its sexually active audience to use a condom – always. The idea: ‘Sex is no accident. Always use a condom’. By showing absurd situations ending in intercourse, these print ads prove that sex is indeed never an accident, so there’s no excuse for not using a condom.

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