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Drive Carefully

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2012

Our challenge was to communicate the drama of a car accident without using the usual clichéd horror. Inspired by the wit and humour that have been a part of the brand’s communication for the past 50 years, we had the idea of measuring the speed of common household accidents – building on the uncertainty of ‘what if’, instead of explicitly showing the consequences of an accident on a person.

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