The major challenge in designing packaging for a franchise specialising in small gifts for women was the name: Do Not Say No. We didn’t dare convince the owners to change it, so we asked ourselves the following question: what object would one never say no to? The answer came right away: a gift! So we decided to create packaging with a shape as nice and simple as a gift box. These are a series of cut-out boxes, wrapped in transparent cellophane and stuck with an adhesive, namely, the logo. It’s a gift and one thing is certain: you cannot say no.
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