The 3M Earplugs ‘Volume-Down’
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2012
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume. Overall, 5,000 units were produced.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.