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Este

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2012

Este is the passion of an award-winning Australian winemaker who wanted to create a premium sparkling wine that was the antithesis of traditional champagnes, by rejecting the usual glitz and slickness of the category. The client wanted to reflect his unconventional ‘garagiste’ winemaking style, which involves small quantities made with minimal intervention. The packaging had to have a sense of utilitarian rawness, so everything was designed to be assembled in the winemaker’s shed: the logotype was hand-stencilled; the corks individually stamped; and the muselet secured with a cable tie.

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