LAQA & Co. is a start-up cosmetics brand. When designing our packaging, we wanted not just to stand out, but to stand for something. More than beauty, we aim to provide inspiration for young women with alternative roles models – young artists. We decided to use our packaging as a canvas for these artists, featuring commissioned work, and sharing profit with them on each product sold. Product colour is used to inspire each piece of art, which can also hang on someone’s wall. A leaflet explains our mission and where to find the wall art for purchase, in the most un-leaflet way possible.
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