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Cass Art Own Brand

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging Design / 2012

A line of 25 paper pads for the artist materials supplier Cass Art. Each design emphasises the materiality of the product. The coloured paper pad is adorned with a target made from hand-cut coloured paper; the marker pads are decorated with lines drawn by marker pens; the tracing paper features a traditional draughtsman’s technique of parallel motion; and the layout pad is patterned with blocks drawn with ballpoint and pencil.

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